Thursday, October 10, 2024

When the Heavens Went on Sale: The Misfits and Geniuses Racing to Put Space Within Reach by Ashlee Vance, Robert Petkoff, (2023)

Ashlee Vance’s When the Heavens Went on Sale is a thrilling deep dive into the brave new world of private space ventures, showcasing the entrepreneurs and risk-takers who are propelling the next frontier of human exploration. Vance, known for his incisive biography of Elon Musk, once again delivers a detailed chronicle of a tech revolution—but this time, the focus is on those operating in the shadow of Musk, the new generation of space pioneers trying to stake their claims in an increasingly crowded and competitive universe.

Vance’s narrative is vivid, filled with larger-than-life characters—misfits, visionaries, and eccentrics—who are determined to push the boundaries of human achievement. These are not the polished faces of NASA astronauts; they are rebellious innovators who believe that the future of space should be democratized and within reach of private hands. As Vance walks us through their stories, he taps into their passion, persistence, and often reckless ambition, making the reader feel both admiration and trepidation at the enormity of their quests.

Yet, where Vance’s narrative excels in energy and excitement, it sometimes falters in critical reflection. While the book is rich with technical detail and anecdotes about the challenges these new space players face, it occasionally fails to interrogate the broader implications of privatizing space. The ethical concerns about profit-driven exploration, the environmental impact of launching thousands of satellites, and the geopolitical ramifications of handing space to private corporations are largely sidestepped. In his admiration for these self-styled geniuses, Vance often downplays the darker sides of the space race—greed, corporate overreach, and the stark inequalities between those who can access space and those left behind on Earth.

Nevertheless, When the Heavens Went on Sale captures the zeitgeist of the moment: a space race fueled not by superpowers, but by billionaires, investors, and dreamers who are redefining what it means to reach the stars. It’s a fascinating, if sometimes overly enthusiastic, account of the modern space age—one that highlights the human drive to explore the unknown, while reminding us that this time, the heavens are not only the domain of governments but a free market waiting to be claimed.

Standout Quotes:

“Space used to be a thing for governments and empires. Now, it’s the domain of hustlers and misfits.”

Vance captures the seismic shift in who controls access to space, setting the tone for his portrayal of this new breed of entrepreneur.

“We’re living in a moment when the future of space is being written not in grand speeches but in tiny, overlooked warehouses where tinkerers are building the next rocket.”

This quote reflects the grassroots, almost guerrilla nature of today’s space pioneers, who operate far from the glitz and formality of traditional space programs.

“The goal is not to make space a faraway dream but to turn it into an everyday reality.”

A testament to the democratizing vision that many of these new space companies share, where space is no longer the exclusive domain of elites but accessible to the masses.

“They were the pirates of the new space age—unapologetic, reckless, and willing to go where no one else would.”

Vance’s romanticization of the modern space entrepreneurs as swashbuckling adventurers, defying rules and expectations.

“What happens when the heavens are for sale? Who decides what they’re worth?”

This line touches on a larger, unspoken question in the book: the implications of turning space into a commodity. What is the true cost of commercializing the stars?


In sum, When the Heavens Went on Sale offers a captivating and energetic portrait of the space race’s unlikely heroes, but it sometimes reads like an endorsement of privatized space ventures without sufficient critique of the broader ethical questions. Still, Vance’s reporting is masterful, his characters unforgettable, and the book is an exhilarating snapshot of the cutting-edge innovations driving us toward a future among the stars.

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