Showing posts with label Ashlee Vance. Show all posts
Showing posts with label Ashlee Vance. Show all posts

Thursday, October 10, 2024

When the Heavens Went on Sale: The Misfits and Geniuses Racing to Put Space Within Reach by Ashlee Vance, Robert Petkoff, (2023)

Ashlee Vance’s When the Heavens Went on Sale is a thrilling deep dive into the brave new world of private space ventures, showcasing the entrepreneurs and risk-takers who are propelling the next frontier of human exploration. Vance, known for his incisive biography of Elon Musk, once again delivers a detailed chronicle of a tech revolution—but this time, the focus is on those operating in the shadow of Musk, the new generation of space pioneers trying to stake their claims in an increasingly crowded and competitive universe.

Vance’s narrative is vivid, filled with larger-than-life characters—misfits, visionaries, and eccentrics—who are determined to push the boundaries of human achievement. These are not the polished faces of NASA astronauts; they are rebellious innovators who believe that the future of space should be democratized and within reach of private hands. As Vance walks us through their stories, he taps into their passion, persistence, and often reckless ambition, making the reader feel both admiration and trepidation at the enormity of their quests.

Yet, where Vance’s narrative excels in energy and excitement, it sometimes falters in critical reflection. While the book is rich with technical detail and anecdotes about the challenges these new space players face, it occasionally fails to interrogate the broader implications of privatizing space. The ethical concerns about profit-driven exploration, the environmental impact of launching thousands of satellites, and the geopolitical ramifications of handing space to private corporations are largely sidestepped. In his admiration for these self-styled geniuses, Vance often downplays the darker sides of the space race—greed, corporate overreach, and the stark inequalities between those who can access space and those left behind on Earth.

Nevertheless, When the Heavens Went on Sale captures the zeitgeist of the moment: a space race fueled not by superpowers, but by billionaires, investors, and dreamers who are redefining what it means to reach the stars. It’s a fascinating, if sometimes overly enthusiastic, account of the modern space age—one that highlights the human drive to explore the unknown, while reminding us that this time, the heavens are not only the domain of governments but a free market waiting to be claimed.

Standout Quotes:

“Space used to be a thing for governments and empires. Now, it’s the domain of hustlers and misfits.”

Vance captures the seismic shift in who controls access to space, setting the tone for his portrayal of this new breed of entrepreneur.

“We’re living in a moment when the future of space is being written not in grand speeches but in tiny, overlooked warehouses where tinkerers are building the next rocket.”

This quote reflects the grassroots, almost guerrilla nature of today’s space pioneers, who operate far from the glitz and formality of traditional space programs.

“The goal is not to make space a faraway dream but to turn it into an everyday reality.”

A testament to the democratizing vision that many of these new space companies share, where space is no longer the exclusive domain of elites but accessible to the masses.

“They were the pirates of the new space age—unapologetic, reckless, and willing to go where no one else would.”

Vance’s romanticization of the modern space entrepreneurs as swashbuckling adventurers, defying rules and expectations.

“What happens when the heavens are for sale? Who decides what they’re worth?”

This line touches on a larger, unspoken question in the book: the implications of turning space into a commodity. What is the true cost of commercializing the stars?


In sum, When the Heavens Went on Sale offers a captivating and energetic portrait of the space race’s unlikely heroes, but it sometimes reads like an endorsement of privatized space ventures without sufficient critique of the broader ethical questions. Still, Vance’s reporting is masterful, his characters unforgettable, and the book is an exhilarating snapshot of the cutting-edge innovations driving us toward a future among the stars.

Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future by Ashlee Vance

Book Review: Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future by Ashlee Vance

Ashlee Vance’s Elon Musk chronicles the rise of one of the most controversial and polarizing figures in modern business—an individual whose vision for the future seems equal parts utopian and dystopian. Musk, the founder of PayPal, SpaceX, Tesla, and SolarCity, comes across as both a genius and a megalomaniac, with an almost messianic belief in his mission to transform the future of humanity. Vance’s portrayal of Musk is both admiring and critical, presenting him as a man of contradictions: a visionary driven by an overwhelming desire to solve humanity’s most pressing problems, but also a mercurial, sometimes tyrannical boss whose single-mindedness has left behind a trail of burnt-out employees.

What sets Vance’s biography apart from other business profiles is his ability to capture Musk’s complexity. Vance delves deep into Musk’s background—his difficult childhood in South Africa, his early entrepreneurial ventures, and his unrelenting work ethic. Vance doesn’t shy away from Musk’s flaws, portraying him as an almost mythological figure who demands superhuman effort from his team, often at the expense of their personal lives.

The book reveals Musk as someone who defies the typical Silicon Valley stereotype. While many tech entrepreneurs focus on software, Musk’s ambitions stretch into the physical realm, from revolutionizing space travel to building electric cars and advancing clean energy. Vance highlights Musk’s extraordinary ability to push boundaries, showing how his stubbornness, often viewed as a flaw, has led to groundbreaking successes. His work at SpaceX, for example, is nothing short of audacious—a private company taking on NASA and attempting to colonize Mars. Yet Vance tempers this hero worship with criticism, noting Musk’s ruthless management style and the personal sacrifices that have accompanied his ambition.

At times, the biography feels more like a portrait of a man driven to the brink of obsession. Vance explores the toll Musk’s vision has taken on his personal life—his multiple marriages and divorces, and his relationship with his children, which has often seemed secondary to his work. In this sense, the book raises larger questions about the cost of genius: Is Musk’s ambition to reshape the world worth the personal and interpersonal damage it has caused?

While Elon Musk paints a fascinating picture of a man who has redefined the future of technology, it also leaves the reader questioning whether Musk’s grand vision for humanity is truly for the greater good, or if it is ultimately driven by ego and an insatiable need to control the future.

Standout Quotes:

“I would like to die on Mars. Just not on impact.”

Musk's characteristic humor underscores his seriousness about space exploration. This quote encapsulates his ambition to make life multi-planetary, while also acknowledging the dangers involved.

“The path to the CEO’s office should not be through the CFO’s office, and it should not be through the marketing department. It needs to be through engineering and design.”

Musk’s belief in the primacy of engineering reflects his disdain for traditional corporate hierarchies and his emphasis on technological innovation as the key to a company’s success.

“If something is important enough, even if the odds are against you, you should still do it.”

Musk’s relentless drive is evident in this quote, where he advocates for pursuing seemingly impossible goals. It’s this mindset that has fueled SpaceX’s efforts to reduce the cost of space travel and Tesla’s quest to disrupt the auto industry.

“Persistence is very important. You should not give up unless you are forced to give up.”

Musk’s mantra for life. This quote reveals the stubbornness that has driven his greatest achievements but also the same trait that has led to conflict in his personal and professional relationships.

“My proceeds from PayPal were $180 million. I put $100 million in SpaceX, $70 million in Tesla, and $10 million in SolarCity. I had to borrow money for rent.”

 This statement highlights Musk’s all-in mentality, showing how willing he is to risk everything for his vision. It demonstrates his unique combination of wealth and risk tolerance, with little regard for personal financial security.


In conclusion, Ashlee Vance’s Elon Musk offers a compelling portrait of a man who has redefined what it means to be an entrepreneur in the 21st century. Musk is portrayed as both a flawed human and a relentless visionary, one who could very well reshape the future of humanity—or lead us down a perilous path in pursuit of his impossible dreams. The book leaves readers in awe of Musk’s ambition, but also wary of the cost such visionaries exact on those around them.

Beyond the Anthropic Principle: Scientific Realism and the Quest for Fundamental Explanation

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